CSM Practice - The Customer Success Podcast

Surprising Facts about Working With Companies in Latin America

June 02, 2023 Irit Eizips & CSM Practice Season 2 Episode 21
CSM Practice - The Customer Success Podcast
Surprising Facts about Working With Companies in Latin America
Show Notes

Join us as we explore the expanding Latin American market and learn about the opportunities it presents for software companies to scale up and expand. Floqast’s Customer Success Manager, Guillermo van Cruysen, who has extensive experience working with Latin American clients, shows us how to effectively work with LATAM clients.

As a Latin American portfolio manager, Guillermo shares his expertise and strategies for winning over Latin American clients. By exploring topics such as the importance of language in creating personal connections, understanding cultural differences, and establishing meaningful relationships, he explains what influences successful interactions with clients in Latin America.

Throughout this episode, Guillermo covers various crucial aspects of engaging with customers in the Latin American market:

✔ The role of language in forging personal connections with clients from Latin America.

✔ Cultural differences 

✔  Why establishing a personal connection with clients from Latin America is important

✔ How to actively engage customers in the Latin American market.

✔ Flexible agenda is key for customer meetings in LATAM

✔ Versatility and open-mindedness when engaging with LATAM clients.

✔  Language to use in written content and communication

✔  Priorities considerations in localizing written content

✔  Defining a regional strategy for working with customers in Latin America

If you're looking to expand your business in Latin America or better understand working with clients there, this episode is for you. Become familiar with Guillermo's approach to defining a regional strategy for working with Latin American customers, and get the tools and know-how to succeed.


Additional Resources

🎥 Watch: What is Customer Success like in Brazil

🎥 Watch: Importance of Customer COMMUNICATION for CUSTOMER SUCCESS

🎥 Watch: Why Active Listening is important


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